The Rakluke Group, which specialises in parenting and children's magazines,has diversified its expertise in family content to the online world at momypedia.com to reach a wider audience.
The Internet has become a highly influential media and Rakluke has been prompt to adapt, but the group will not change their stance, according to Rakluke Group president and CEO Subhawadee Harnmethee.
The company has invested 30 million baht implementing its online business as she noted that the online business will be a unit creating online content and will work along with the team behind the magazine content.
Momypedia.com is a space for selflearning and self-development for everyone of any age, she said.
The company's first website, planpublishing.com, was launched in 2000 and has changed its name to raklukefamilygroup.com and shifted to momypedia.com after Plan Group took out its stake.
Subhawadee said that the number of members had fallen when the old website closed down. However, members have now returned with some 20,000 interacting with momypedia.com each day.
"We are the number one family and children website with approximately 200,000 page views and some 40,000 members," the CEO said.
Vatayos Atvisejsiwakulm, marketing manager online business, noted that a strong community has lead to more sponsors. The quality content of mo-mypedia.com will allow the company to do business more efficiently.
"Web2.0 is all about power of the network and when we are going to the web3.0 where a big collection of database is created and can be connected on demand, we can then serve the users' demands with more personalisation,"Vatayos said.
Rakluke has accumulated a database to integrate every function, all related information, and can connect people on the standard, he said.
"The success of web3.0 is not about technology, but the data which will allow the intelligent website," he said.
According to managing director of Online Business Chanida Intaravisut,the company is now testing the "live chat with expert" broadcasting via online TV and radio.
"We have all resources, content, experts, team and studio and this will be another new channel to communicate with the audience," she said, adding that the program is now on a trial run and will be broadcast by the year's end.
"Users can pose questions to experts on various topics that they are interested," she said.
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