Social Media for Travel Marketing

Social Media for Travel Marketing - - the latest seminar program by SPOTMARK is schedule on 11 November 2009 at The Westin Grand Sukhumvit, Bangkok. The seminar, organized in response to the popularity of social media marketing, will be a perfect educational session for travel marketers to learn how to master social media marketing and how to integrate it into the marketing mix.


In response to the popularity of social media marketing especially among travel marketers who want to capture the expanding social media user population, SPOTMARK is organizing a seminar on ‘Social Media for Travel Marketing. The seminar is scheduled on 11 November 2009 at the Westin Grande Sukhumvit, Bangkok, Thailand.

In addition to utterly presentations on social media marketing, the seminar will also touch on other digital marketing tools and trends for the travel industry. “Social media like any other marketing tools shouldn’t be use alone. It should be integrated into the whole marketing mix if you really want to make it works,” said Mr. Sirapat Kettarn, Managing Director of SPOTMARK, the professional business-to-business conference, exhibition & event marketing organizer adding that, “however, since there have been a lot of seminar and workshop on digital marketing in the past, the main focus for this seminar will be in social media, how it works and to make it works by itself and together with other tools. That is where other digital marketing will come into the picture. We will bring in a lot of real-life case studies to demonstrate what works well and what doesn’t.”

The growing popularity of social media marketing is not only because of the expanding population of social media users but its proven success as well. Social media has become the tools for various purposes - - branding, improving customer loyalty, lead generation, direct marketing and e-commerce. Debra Aho Williamson, eMarketer’s senior analyst once said the beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly any marketing tactic.

For the travel industry, social media is the future. The latest finding from Eye for Travel claims that 79% of travel industry executives view social media as a long-term part of the online marketing mix.

Why social media is so important for travel marketing? Some of the simple answers might because travel are collectors, critics, creators & spectators; seeing is believing - - pictures do speak louder than words; travelers want “insider information”; recommendations from fellow travelers are trusted and travelers want to share their experience.

The seminar will benefit anyone working in hotels & resorts, travel agencies, online travel, airlines, cruise from large hotel chains to independent hotels as well as international travel companies and online travel agencies that want to better understand of the fast moving travel technology and how to capitalize on technology to grow their business.