The moving-picture newspapers out of the Harry Potter movies are being conjured up for real in the United States.
Thousands of readers in New York and Los Angeles are to be able to see a video ad in mid-September when they leaf through the magazine Entertainment Weekly .The US television network CBS Corp is paying to insert wafer-thin videoscreens into the entertainment publication to promote its new season of TV series launching in the autumn, its marketing chief George Schweitzer announced on Wednesday, reports said.
The 2.7-mm-thick screens have a diagonal width of 5cm and mini-speakers and were developed by Los-Angelesbased Americhip Inc.
They play when their page in the magazine is turned, much like greeting cards that play music when someone opens them.
They are to play clips of new and returning TV series and an advertisement for PepsiCo Inc, which is helping fund the promotion.
CBS refused to say how much the campaign would cost.
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